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The Empathic Civilisation

December 6, 2010

In Spring, the Garden is a Feast of Blossom

Would you make this world better, if you could you? May be you can, but you don’t know it yet. Novel products, triple-P business plans, revitalization of existing markets, and a bit of empathy may be the pathway into the future towards a sustainable world. Like Spring, chances return over and over again..


Even if phytoplankton is a new kind of raw material, it is nothing magical.  The concept of Marine Agriculture, as an overarching organization and/or principle to promote the entry of marine phytoplankton as a global resource, may contribute to make our earth sustainable, it can be a vehicle to promote social fairness, it can offer changes for societies that would otherwise need many decades to catch up with overall economic development, it can mitigate troublesome climate changes…but other than that, no, phytoplankton is just a mass of protein, lipids, carbohydrates, antioxidants, vitamins,….all the things we know to be good, and nature can give us.

Marine phytoplankton is a replacement for products in markets that are largely (but not globally evenly) saturated with state-subsidized and state-protected agricultural products. So, to motivate the markets to replace existing products with those from Marine Agriculture, you need an immensely strong marketing concept,or…? Well, a novel motivation for the markets (you and I, plus the other 3 billion or so active market participants) to re-evaluate what is important and what is not.

Empathy for the world will be a megatrend and it will drive a development that will open markets for products such as from Marine Agriculture. I am sure of that,  because I believe the divine words “The earth is but one country, and mankind its citizens”.

Ten minutes ago, I stumbled over the following video, really great, made by ‘RSA Animate’ and named “The Empathic Civilization”. Click here, and enjoy the show!

RSA - The Empathic Civilisation


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